Why use ePR - Electronic Public Relations?
The instant availability of online news and information continues to make the internet the place to be for brand promotion and recognition. More and more people are getting their news online (over 30 percent and climbing, according to The Pew Research Center). This means that you need to do better than just having a good site to make the most of the web. If your business isn't actively using the internet for PR, you are missing one of the most cost-effective forms of marketing available.
The fact is that there are several options when you start considering online media distribution. So, let's talk in plain terms about why you shoul trust ePR to do the job.
1. The first and most important reason is that with ePR, and our parent company Nordic eMarketing, you will always be treated like a person. We understand that each of our clients has unique needs and goals. Within our three-tiered Personal, eBusiness and Enterprise services, we will give you the options needed to customize and target your message, or to be as broad in your approach as possible. ePR has a skilled editorial staff that will review all of the text submitted to us for spelling and grammatical errors, readability, and translation if necessary. We can also arrange to custom-create the entire content of your release to get the most impact possible. ePR will always work with you to get the results you need.
2. Secondly, ePR is distinctive in this industry with our multi-channel distribution technique. Most electronic public relations firms use the same basic channels to distribute your press releases. While we utilize these common paths, we also have exclusive distribution channels that are available to no one else in the business.
3. Finally, we have the experience to get the results you need. For over ten years, Nordic eMarketing has been one of the leading marketing and search engine optimization firms in Europe. We understand that every press release that we help create and publish is like a miniature advertising and marketing campaign. ePR takes pride in doing the job right for every client.
What our ePR reports / statistics will show you:
Tells you how many times your press release has been accessed. This number doesn't include journalists who receive the release. Expect from 30-50,000+ reads of your release in the first week.
Estimates the number of times your release was picked up by a another media outlet.
This number shows how many times your information has been forwarded to a third party. This is the "word of mouth" of the internet.
This represents the number of times that we can document the printing of your press release. This is measured by the number of times that someone clicks the "printer friendly version" of your information. In reality, only a small percentage of people click this button to print, so the number could be thought of as much higher.
At the e-Business and Enterprise levels, you will also know:
You will receive a list of the 20 countries where your press release had the greatest impact, revealing market strengths and opportunities.
Engines and Terms
This statistic offers a complete break-down of which search engines hosted your information and which search terms were used most frequently by people who read your press release. Imagine how valuable this information would be for marketing and optimization campaigns!
This number gives you an idea about how many times your release has been downloaded in PDF format.
The fact is, if your company isn't using the internet to actively promote itself it is losing potential customers and losing money. Nordic eMarketing's ePR services offer you an easy and cost-effective way to boost your search engine ratings, increase your online recognition, and gain market share.
In some cases we can tell you if your competition or targeted audience came and looked at the release. THis can prove to very valuable if your focusing on niche B2B audience or want to get some competitive intelligence.
To learn more, contact us:
info [at] nordicemarketing.com or call us +44 (0) 20 8816 7405
IS tel.: (+354) 540 9500
UK tel.: +44 (0) 2081442989
Fax: (+354) 544 2203